15
July
2022
|
11:45
Europe/Amsterdam

Ethical AI drives our business and our impact

Ethical AI drives our business and our impact

Artificial Intelligence (AI) and Machine Learning (ML) are fundamental to our business. Prosus and Naspers have published their Approach to AI Ethics, setting out the role of ethical AI in creating sustainable value.

As technology evolves, we are deploying the power of data science to build a competitive advantage at every stage of the business cycle, from investment decisions to operations and societal impact.

“Communicating our approach to AI Ethics demonstrates our commitment to sharing best practices from the deployment of AI and ML across our portfolio of companies and positions us to continue our learning journey in ethical AI, which is continuously evolving,” said Euro Beinat, global head for AI and data science at Prosus.

As one of the world’s leading technology investors, our approach to AI Ethics recognises a responsibility to address challenges – current, emerging or still unknown – raised by the transformative impact of AI and ML on business, economies and society.

Prosus is developing systems with the potential to deliver exponential benefits for consumers and the societies in which its portfolio companies operate, and aspires to high standards of corporate citizenship.

Benefits from AI and ML include personalised AI services and enhanced functionality: predictive pricing, validation of transactions, improved logistics and operational performance, financial services, access to credit, and fraud prevention.

Five principles

The Prosus and Naspers approach to AI Ethics communicates the guiding principles that inform the work of the AI and data science teams: a force for good, technical excellence, accountability and transparency, fairness, privacy and security.

Ensuring that ethical considerations are part of AI development is crucial to preserving quality and longevity in AI products and in their performance.

We are building innovative AI and ML applications to reinforce the bonds of trust on which business depends. “Our development process is responsive to the social and ethical dimensions of AI. We are motivated by the promise of AI to build and strengthen the trust between our business and its stakeholders,” said Mr Beinat.

For more information, download the Prosus and Naspers approach to AI Ethics.

Boilerplate

About Prosus:

Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors in markets including India and Brazil. Through its ventures team, Prosus invests in areas including health, logistics, blockchain, and social commerce. Prosus actively seeks new opportunities to partner with exceptional entrepreneurs who are using technology to improve people’s everyday lives.

Every day, billions of customers use the products and services of companies that Prosus has invested in, acquired or built, including 99minutos,  Airmeet, Aruna, AutoTrader, Autovit.ro, Azos, BandLab, Bibit, Bilt, Biome Makers, Borneo, Brainly, BUX, BYJU'S, Bykea, Captain Fresh, Codecademy, Collective Benefits, Creditas, DappRadar, DeHaat, Detect Technologies, dott, EduMe, ElasticRun, eMAG, Endowus, Eruditus, EVERY, Facily, Flink, Foodics, Good Glamm Group, GoodHabitz, GoStudent, Honor, iFood, Imovirtual, Klar, Kovi, LazyPay, letgo, Luno, Mensa Brands, Meesho, merXu, Movile, Oda, OLX, Otodom, OTOMOTO, PaySense, PayU, Pharmeasy, Platzi, Property24, Quick Ride, Red Dot Payment, Republic, Sharebite, Shipper, ShopUp, SoloLearn, Stack Overflow, Standvirtual, Superside, Swiggy, Thndr, Tonik, Ula, Urban Company, Vegrow, watchTowr, and Wayflyer.

Hundreds of millions of people have made the platforms of Prosus’s associates a part of their daily lives. For listed companies where we have an interest, please see: Tencent, Delivery Hero, Remitly, Trip.com, Udemy, Skillsoft, Sinch, and SimilarWeb.

Today, Prosus companies and associates help improve the lives of more than two billion people around the world.

Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and secondary listings on the Johannesburg Stock Exchange (XJSE:PRX) and a2X Markets (PRX.AJ). Prosus is majority-owned by Naspers.

For more information, please visit www.prosus.com.

About Prosus

Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

Read More

Media contacts

General enquiries
+ 27(0)21 406 2121
Press office
[email protected]
Investor relations
[email protected]