Romanian startup Flip lands €1.5M from Prosus-owned eMAG, plans CEE leadership in refurbished products

Bucharest, October 28 2021 – Flip, a Romanian startup in the Recommerce market, lands the first eMAG Ventures accelerated investment worth 1.5 million euros and targets the leading position in Central and Eastern Europe. Launched in December 2019 by three young Romanian entrepreneurs, George Moroianu (24 years old), Alin Luca (27 years old) and Alex Burghelia (23 years old), Flip buys, refurbishes and sells smartphones.

Flip has evolved rapidly so far, reaching 50.000 customers in less than two years. They sold the first smartphone in December 2019 and they reached a turnover of 2.5 million euros at the end of last year. During this time, the team has grown to its current 50 employees. The three founders estimate a turnover of 14 million euros in 2021 and plan to expand the team to over 100 employees, by mid-2022.

Across Europe, the smartphone market is worth over €100BN, but used or refurbished phones currently make up just over 10% of that and only 25% of pre-owned phones are currently re-sold. Re-commerce is expected to increase in the context of stepped up efforts on sustainability, specifically on electronics where the “right to repair” drives the lifespan extension of current devices. In CEE, Flip will address a market worth 1 billion euros annually.

"Due to the initial investments, we managed to grow locally much faster than we estimated, and in order to scale our business internationally, we need technology and increased operational know-how. We have a quality product, the necessary resources, a talented team, eMAG’s support and a common vision that gives us confidence that we will succeed in becoming the main marketplace for refurbished products in the region. The investment will go towards developing the team and the product and extending Flip’s reach internationally”, declared George Moroianu, Alin Luca and Alex Burghelia, founders of Flip.

"We’ve discovered three energetic young entrepreneurs who are highly motivated to take Flip to the next level, who have proved that entrepreneurship in the digital economy has good prospects, regardless of age. Also, the specific benefits of the circular economy, which allow customers to save money and contribute to environmental protection, will quickly change the way millions of people will buy and use products, not only in the smartphone market. I think that every one of us has products stored in our drawers that they no longer use, and thanks to Flip they can be easily and quickly turned into money. Flip can become the refurbished products’ market leader in the CEE in the next three to five years”, said Bogdan Axinia, Managing Director of eMAG Ventures.

Flip solves the safety and warranty issues that both sellers and buyers of used products were facing when using the advertising sites. Due to a thorough technical check-up and a professional refurbishing process, the sellers get their money guaranteed, and the buyers receive a like-new phone, getting also a warranty and the right of return, without a hassle and completely safe.

In the last 10 years, the trend of selling used and refurbished electronics, especially phones, has grown a lot. Western countries, such as the United States, France, Germany, are among the first to embrace the concept of the circular economy and its benefits. With the help of technology, the refurbishment processes have become extremely advanced, and the customer receives a perfectly functional like-new phone, with a 12-month warranty and a 14-day return right, at a great price.

eMAG has been supporting the circular economy for over 10 years through the resealed products program and it is no coincidence that eMAG Ventures' first investment is directed towards a company operating in this area. In addition to funding, Flip will benefit from eMAG's expertise in accelerating business through technology, operational know-how and rapid scaling of the business internationally.

eMAG Ventures is an investment program for technology companies that provide innovative products and services for end customers, both directly and indirectly. In addition to funding, eMAG will share its know-how gained over 20 years in the tech sector with all selected companies, stimulating the digital economy. Thus, the selected businesses will benefit from the expertise in business acceleration and international expansion, acquired during the development of major projects, such as eMAG Marketplace, and also from the expertise of some companies that have grown rapidly in recent years such as Sameday, Fashion Days, tazz or Zitec.

About Flip

Founded in November 2019, Flip aims to revolutionize the way we sell and buy refurbished and used electronics online. Flip is the first marketplace for refurbished products that offer similar selling conditions to new products: right of return in 14 days and 12 months warranty.

About eMAG


Romanian company founded in 2001, eMAG is a pioneer of Romanian online retail with a presence in Bulgaria and Hungary. For 20 years, the company has been constantly investing in services based on technologies developed in Romania, which help customers save time and money.

With a growing range of products both through its own offer and through its partners in the Marketplace, eMAG is the place where anyone can search and order anything, from anywhere. Customers benefit from value-added services such as delivery at easybox and fast delivery by tazz by eMAG, the premium service Genius offering fast and free delivery, 30 days right of return, opening the package upon delivery, call centre 24/7, Pick Up and Return Service, financing in instalments through eCredit, the mobile application and "Payment with a click", the eMAG shopping card from Raiffeisen Bank, the instant order service.


About Prosus:

Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors in markets including India, Russia, and Brazil. Through its ventures team, Prosus invests in areas including health, logistics, blockchain, and social commerce. Prosus actively seeks new opportunities to partner with exceptional entrepreneurs who are using technology to improve people’s everyday lives.

Every day, billions of customers use the products and services of companies that Prosus has invested in, acquired or built, including 99minutos,  Airmeet, Aruna, AutoTrader, Autovit.ro, Azos, BandLab, Bibit, Biome Makers, Borneo, Brainly, BUX, BYJU'S, Bykea, Captain Fresh, Codecademy, Collective Benefits, Creditas, DappRadar, DeHaat, Detect Technologies, Domofond.ru, dott, EduMe, ElasticRun, eMAG, Endowus, Eruditus, EVERY, Facily, Flink, Foodics, Good Glamm Group, GoodHabitz, GoStudent, Honor, iFood, Imovirtual, Klar, Kovi, LazyPay, letgo, Luno, Mensa Brands, Meesho, merXu, Movile, Oda, OLX, Otodom, OTOMOTO, PaySense, PayU, Pharmeasy, Platzi, Property24, Quick Ride, Red Dot Payment, Republic, Sharebite, Shipper, ShopUp, SoloLearn, Stack Overflow, Standvirtual, Superside, Swiggy, Thndr, Tonik, Ula, Urban Company, Vegrow, watchTowr, Wayflyer, and Wolt.

Hundreds of millions of people have made the platforms of Prosus’s associates a part of their daily lives. For listed companies where we have an interest, please see: Tencent, Delivery Hero, Remitly, Trip.com, Udemy, Skillsoft, Sinch, and SimilarWeb.

Today, Prosus companies and associates help improve the lives of more than two billion people around the world.

Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and secondary listings on the Johannesburg Stock Exchange (XJSE:PRX) and a2X Markets (PRX.AJ). Prosus is majority-owned by Naspers.

For more information, please visit www.prosus.com.

About Prosus

Prosus is a global consumer internet group and one of the largest technology investors in the world. Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

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