Read our statement on Ukraine here.
Using technology to catalyse positive change and find solutions for shared global challenges

Stakeholder engagement and materiality

We create sustainable value by actively engaging with our stakeholders and prioritising the topics important to them. Our materiality assessment identifies these topics and the areas where our actions can have the greatest impact.

Our stakeholders

We value the input from our stakeholders and we regularly engage to ensure a continuous exchange of information and ideas. This is a critical part of our responsible approach to sustainability.


Customers and users

We help customers improve their everyday lives.


We build inclusive and supportive cultures that enable our talented people to do their best work. We provide meaningful roles, encourage continual development, and reward and recognise the many contributions that our people make.


We are committed to sustainable value creation over the long term for our shareholders.

Business partners

We build positive and supportive relationships with suppliers, consultants, and our other partners.

Industry bodies

We regularly engage with appropriate bodies to share our perspectives and understand theirs to broaden our positive impact.


We are extremely conscious of our responsibility as a global group with many local operations and investments. We work hard to maximise our positive impact while minimising any adverse impact.


We work hard to build open and constructive media relationships to enable balanced reporting on the group, its investments and operations, and its perspectives.

Definitions of material topics


Business culture, ethics and integrity: Communicating our purpose, goals and values effectively and translating those in our activities, operations and engagement with our business partners
Financial performance: Generating financial value and returns by building successful, profitable consumer internet businesses that serve people’s everyday needs.
Responsible investments: investing in entrepreneurs and companies that align well with our high standards for good governance and environmental and social impact


Climate: Embedding environmental within operations and investment decisions to reduce greenhouse gas emissions, reduce energy use and mitigate the effects of long-term changes on the Earth’s climate and the world’s population


People: Enabling fair employment and upholding high standards for the way we lead and manage our people
Customer centricity: Putting the experience, safety, and satisfaction of our customers at the heart of our companies


Artificial intelligence (AI): Innovation and deployment of ethical and responsible AI and machine learning
Data privacy: developing and upholding the right policies and control frameworks to keep our businesses’, our customers’ and our people’s data safe
Digital inclusion: Enabling equal access to critical digital networks and technology
Cyber-resilience: Building resilient, sustainable platforms and governance that enable our business and detect and respond to threats
Innovation: building innovative technology to create new ways of improving people’s everyday lives
You can find more on our approach and performance in each area in our Annual Report.


Public advocacy

As a global company serving around two billion users worldwide, our work involves interaction with governments, policymakers and regulatory bodies. Our global corporate affairs team engages in constructive dialogue with officials on public policy topics that affect our business, operations and investments, as well as the contributions we make to society. We share our positions directly and through trade associations.
The perspectives, insights and experience of our companies that we can offer form an important part of public policy discussion. We engage responsibly and we aim to ensure that our participation in political or policy engagement is transparent and non-partisan. We disclose our memberships and donations as appropriate.