16 Mar 2026

Europe is AI’s invisible giant - but the clock is ticking

AI

New report from Prosus and Dealroom.co reveals Europe’s hidden AI strength - and the urgent action needed to turn foundations into leadership

Download report and visit report site here

Europe has more AI users than the United States. It matches the US for AI talent. It produces as many AI startups every year. And yet, when the world tells the story of artificial intelligence, Europe barely gets a mention.

That is the central paradox of a new report - State of AI in Europe: The Invisible Giant - published today by Prosus and Dealroom.co. Drawing on the most comprehensive dataset ever assembled on Europe’s AI landscape, the report shows a continent that has quietly built the foundations for AI leadership, while allowing the value of that work to flow to the US, and increasingly China.

Europe’s AI funding hit a record $21.8 billion in 2025, up 58% in a single year. Its 133 million monthly LLM users is nearly double those of the US. Three of the world’s ten most-cited AI scholars are European. And yet, almost every AI model those users run was built in America or China. Almost three-quarters of the investors backing Europe’s breakout AI companies are American. The continent grows the companies; someone else owns them.

The report identifies this not as a failure of talent or innovation - but as a failure of capital and structural ambition. And crucially, it argues both are fixable.

Fabricio Bloisi, CEO of Prosus said: "Europe is at a crossroads in the global AI race, but we are too slow. We have world-class talent, yet without fast, major investment in our own compute and open-source models, we risk dependence on others. The countries and companies that move now will define the next decade. Europe is changing, but things are not moving fast enough. Let's build as if Europe's future depends on it - because it does."

Three Paradoxes at the Heart of the European AI Story

The report uncovers three structural contradictions that define Europe’s position today:

  • The Talent Paradox. Europe has roughly 325,000 AI professionals - the same number as the United States. Three of the ten most-cited AI scholars globally are European. And yet 53% of European AI talent works in traditional economy roles such as industrial groups and consultancies, compared to 40% in the US, and six of Europe’s top fifteen AI employers are US Big Tech companies.
  • The Usage Paradox. Europeans are the world’s most active AI users. Europe’s 133 million monthly LLM users nearly doubles the US figure. But almost every model they use was built in America or China - meaning European users are, in effect, training and improving algorithms owned by others.
  • The Startup Paradox. Europe creates as many new AI startups each year as the US. But it converts them into breakout companies at a third of the rate. By the time a European AI company reaches late stage, 73% of its lead investors are American. Europe incubates; the US captures.

Where Europe Goes From Here

The report doesn’t stop at the diagnosis. It maps out precisely where Europe can win - from open-source AI models and best-in-class vertical applications to the wide-open frontier of World Models - and what it will take to get there: mobilising growth capital, eliminating internal friction, and giving European founders a regulatory environment they can actually build on.

The full analysis, data and recommendations are available to read and download at prosus.com.



About Prosus

Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.

The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.

Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio. 

The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives. 

To find out more, please visit www.prosus.com.