15 Jul 2022
Ethical AI drives our business and our impact
Artificial Intelligence (AI) and Machine Learning (ML) are fundamental to our business. Prosus and Naspers have published their Approach to AI Ethics, setting out the role of ethical AI in creating sustainable value.
Ethical AI drives our business and our impact
Artificial Intelligence (AI) and Machine Learning (ML) are fundamental to our business. Prosus and Naspers have published their Approach to AI Ethics, setting out the role of ethical AI in creating sustainable value.
As technology evolves, we are deploying the power of data science to build a competitive advantage at every stage of the business cycle, from investment decisions to operations and societal impact.
“Communicating our approach to AI Ethics demonstrates our commitment to sharing best practices from the deployment of AI and ML across our portfolio of companies and positions us to continue our learning journey in ethical AI, which is continuously evolving,” said Euro Beinat, global head for AI and data science at Prosus.
As one of the world’s leading technology investors, our approach to AI Ethics recognises a responsibility to address challenges – current, emerging or still unknown – raised by the transformative impact of AI and ML on business, economies and society.
Prosus is developing systems with the potential to deliver exponential benefits for consumers and the societies in which its portfolio companies operate, and aspires to high standards of corporate citizenship.
Benefits from AI and ML include personalised AI services and enhanced functionality: predictive pricing, validation of transactions, improved logistics and operational performance, financial services, access to credit, and fraud prevention.
Five principles
The Prosus and Naspers approach to AI Ethics communicates the guiding principles that inform the work of the AI and data science teams: a force for good, technical excellence, accountability and transparency, fairness, privacy and security.
Ensuring that ethical considerations are part of AI development is crucial to preserving quality and longevity in AI products and in their performance.
We are building innovative AI and ML applications to reinforce the bonds of trust on which business depends. “Our development process is responsive to the social and ethical dimensions of AI. We are motivated by the promise of AI to build and strengthen the trust between our business and its stakeholders,” said Mr Beinat.
For more information, download the Prosus and Naspers approach to AI Ethics.
About Prosus
Prosus is a global consumer internet group and one of the largest technology investors in the world.
Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.
The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors.
Through the Prosus Ventures team, the group invests in new technology growth opportunities within logistics, fintech, health, blockchain, social and ecommerce platforms, agriculture and more.
The team actively backs exceptional entrepreneurs using technology to improve people's everyday lives.
Each month, over two billion customers across the globe use the products and services of companies that Prosus has invested in, acquired or built.