Group update

1. A new home for AI education, thought leadership, events and startups, designed to accelerate knowledge sharing and connection
2. Fostering collaboration, innovation and growth across the Dutch and European AI ecosystems
3. Backed by Prosus, and  initial partnerships with Techleap, ‘AI on the Amstel’, MLOps Community, Dealroom.co and  Nxt Museum

Prosus today announced the launch of AI House Amsterdam , a new initiative designed to ensure Europe becomes an AI maker, not an AI taker, by concentrating world-class talent, infrastructure, and investment in one of the continent’s most exciting tech hubs. Prosus already invests over $100M per year in AI, increasingly in Europe. AI House Amsterdam is the next step in Prosus’s long-term commitment to making Europe an AI powerhouse.

AI House Amsterdam is based within Prosus’ Amsterdam headquarters in Zuidas. The House will serve as a campus-style innovation hub, bringing together cutting-edge startups, high-impact ideas, and a vibrant community of researchers, builders, and policy leaders. The Prosus GenAI Fellowship programme together with events such as the Prosus AI Marketplace, the largest global AI-in-production conference, will strengthen ties between science, startups, and industry. With AI House Amsterdam, Prosus will contribute to growing innovation, creativity, talent, and value creation in Europe.

Amsterdam stands out as one of Europe’s leading hubs for AI talent, boasting the most dense talent pool of AI professionals according to population size. With its dynamic network of start-ups, world-class universities and tech-driven cultural institutions, the city is uniquely positioned to lead. But it is at a critical inflection point. The question is no longer whether Europe has the potential, but whether Europe will seize the moment.

“With AI House Amsterdam, we are doing what Europe urgently needs, concentrating ambition, talent and capital here to shape the future of AI everywhere,” said Fabricio Bloisi, CEO of Prosus. “Europe has the brains, the values, and the startups. We’re committed to raising our collective ambition towards Europe’s first trillion-dollar company.”

"We welcome Prosus’s leadership with AI House Amsterdam,” said Maarten Cleeren, Techleap Managing Director. “It is a valuable addition to the Dutch AI ecosystem and aligns with the broader effort we are driving together with partners to establish a founder-led national AI hub, a dedicated physical home for top AI ventures, talent, and ecosystem partners in the Netherlands. Strengthening the ecosystem will require multiple efforts, and we look forward to building this shared foundation in the coming year.”

“I’m excited to see this initiative by Prosus”, said Jelle Prins, Co-Founder of Cradle. “The core of any ecosystem is talent. The best people want to work with the best people. Bringing them together — through these types of hubs, meetups and events — sparks new initiatives that attract more talent, and helps strengthen Europe’s position in this competitive field.”

Global Ambition, Grounded in Europe

Prosus has already built one of the most vibrant and far-reaching AI ecosystems in the world. At its heart is a global AI workforce of over 750 specialists, operating across a tightly connected network of innovation hubs from Prosus HQ in Amsterdam to Berlin, Bangalore, Cape Town, and São Paulo.

This ecosystem is about more than technology, it’s about community. Last year, Prosus’s annual AI Marketplace event brought together over 12,000 people. In 2025, this reach expanded with Prosus Luminate in India, convening more than 1000 people at AI’s frontier in emerging markets.

AI House Amsterdam takes this a step further. Prosus is investing in the future and building it here in Europe.