31 Jul 2025

Prosus leads $4.17M Pre-Series A Funding in Arivihan to Scale AI-Powered Education Across India

 

India's first fully automated AI Tutor Platform will use the capital to expand nationwide, grow its AI research, and scale its on-ground distribution strategy

Prosus Ventures and Accel co-led $4.17 million Pre-Series A funding round in Arivihan, India’s first AI-powered learning platform offering fully automated, personalized coaching for school students. GSF Investors also participated in the round. This financing comes after the company raised $750,000 in a previous round from Accel Atoms.

Why we invested

Dhruv Gupta, Investor at Prosus, elaborates, “At Prosus, we’ve been actively exploring breakthrough applications of AI across sectors, and education remains one of the most compelling frontiers. Arivihan stood out as an AI-native learning platform purpose-built for India’s aspirational students, combining deep personalization with scalable impact. Their first-principles approach to product and distribution gives them a real shot at transforming how millions of students learn and succeed.”

Founded by IIT Roorkee alumni Ritesh Singh Chandel, Sonu Kumar, and seasoned Math educator Rushabh Kothari in 2024, Arivihan has developed India's first fully automated AI tutoring platform that delivers personalized coaching through interactive video lectures, instant doubt-solving, and AI-driven study plans. By eliminating the dependency on live teachers, the platform achieves 10x greater scalability and cost-effectiveness compared to traditional coaching models, making quality education accessible to students across India's underserved regions. The company's approach combines advanced AI technology with a deep understanding of local educational needs and challenges.

Ritesh Singh, Co-founder and CEO of Arivihan, said, "India has 250 million students, yet quality personalized education remains a privilege for few. Traditional coaching models simply cannot scale to serve Bharat's massive student population at affordable price points. Our AI-first approach doesn't just make education accessible, but it makes it truly personalized for every student, regardless of their location or economic background. This funding allows us to accelerate our mission of democratizing world-class education across Real Bharat."

Sectoral overview

India's education sector faces a critical personalization challenge that affects 250 million actively enrolled students. With teacher-to-student ratios of less than 1:200 and unusually large class sizes, the system is dominated by one-size-fits-all classroom teaching, despite clear evidence that personalized tutoring dramatically improves student outcomes. This challenge is particularly pressing given that excelling at standardized tests often represents the only viable path to upward financial mobility for millions of students.

Arivihan currently serves students preparing for the State Board, CBSE, and NEET, with a primary focus on Class 12th learners from Tier 2+, Tier 3 cities, and rural regions. The company plans to grow its academic team, onboard experienced NEET faculty, and hire across product, marketing, and engineering functions.

Arivihan students showed a remarkable 42% improvement in performance within just 30 days of joining the platform. Over 150 students scored above 90% in their Class 12 Board exams, with 4 students securing positions in the Top 10 of the state merit list, proving the strength of Arivihan’s personalized AI-tutor model. Notably, 80% of these subscribed students came from Tier 3 cities and rural areas, breaking financial and geographic barriers, and showcasing Arivihan’s deep impact in bridging the education gap across Bharat.

With its core technology platform already established, Arivihan will focus on scaling its proven go-to-market strategy and building localized distribution networks in new geographies. The expansion strategy includes strategic hiring across key functions and leveraging digital marketing to establish deep market penetration, positioning the company as the definitive AI tutoring solution for students across Bharat.

About Arivihan

Arivihan is India’s first fully AI-based learning platform that delivers personalized coaching to students through an affordable and scalable mobile-first solution. Built for students from Tier 2+, Tier 3 cities, and rural areas, Arivihan offers a 100% automated learning experience featuring interactive video lectures, instant doubt-solving, and AI-driven study plans tailored to individual performance. Arivihan is on a mission to democratize education by breaking financial, geographic, and language barriers across Bharat. For more, visit https://arivihan.com/

About Prosus

Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.

The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.

Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.

The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.

To find out more, please visit www.prosus.com.