03 Oct 2025
Prosus Ventures backs KGeN to build the world’s largest Verified Distribution Protocol for artificial intelligence
KGeN, the company building the world’s largest Verified Distribution Protocol for artificial intelligence (AI), decentralized finance (DeFi), and gaming, and consumer apps has received $13.5 million strategic round with participation from Prosus Ventures, Jump Crypto and Accel, bringing its total funding to $43.5 million.
Jayme Kwek, Principal at Prosus Ventures, says “Operating at the intersection of gaming, blockchain, and AI, KGeN has carved out a differentiated position by enabling scalable and verifiable user interactions on-chain. Its architecture – combining user identity, incentive alignment, and verifiable engagement unlocks use case agnostic "human-in-the-loop" workflows powered by distributed labor pools, generating a flywheel of driving durable and decentralized growth for builders, while building value for users. It is a privilege to continue supporting the team and be a part of KGeN’s journey.”
KGeN verifies real users and composes their engagement, commerce, and reputation on-chain, giving builders a bot-resistant distribution layer, while enabling users to earn from their time, skill, and network. Since launch, KGeN has grown into a verified distribution leader in the Global South with a network of 38.9 million protocol users, 6.14 million monthly active users, and 780,000 daily active users, supported by more than 200 revenue partnerships across AI, DeFi, gaming, and commerce. Annualized revenue has reached $48.3 million, and the firm has scaled its protocol, commerce stack, and loyalty infrastructure across over 60 countries.
Sharing more about the company’s mission, Manish Agarwal, Elder Council at KGeN, said, “KGeN solves the hardest problem in consumer growth: trust. By verifying real users and turning reputation into an asset, we’re giving AI, DeFi, gaming companies and consumer apps a distribution rail that converts and scales.”
KGeN’s momentum has been driven by a product stack that aligns distribution, commerce, and loyalty. Verified UA reduces acquisition waste by tying identity to proof-of-skill and genuine engagement. K-Store gives partners decentralized storefronts and campaign tools that compress CAC and increase LTV, while returning value to users. Together, these components allow AI startups to source qualified human signals, DeFi protocols to reach verified traders, and games to onboard high-retention players, and Web2 brands to build data-rich, verifiable loyalty ecosystems — all with on-chain proof and revenue alignment.
About KGeN
KGeN is the Verified Distribution Protocol for AI, DeFi, and Gaming—built on real users and real commerce to accelerate growth for projects across these industries. Since its founding by global leaders in the consumer and gaming sectors, KGeN has grown to become the dominant growth engine in the Global South. With 38.9 million users, 6.14 million monthly active users, and $48.3 million in annualized revenue, KGeN delivers verified user acquisition, on-chain loyalty programs, and decentralized storefronts via its POGE reputation framework and a global clan network spanning more than 60 countries.
KGeN helps AI startups source qualified human signals, DeFi protocols reach verified traders, games onboard high-retention players, and Web2 brands build verifiable loyalty ecosystems, all while enabling users to monetize reputation across the open internet.
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About Prosus
Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.
The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.
Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.
The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
To find out more, please visit www.prosus.com.