Group update

Prosus Ventures, the venture investing arm of Prosus, a global consumer internet group and one of the world’s largest technology investors and operators, has led the latest seed round for Zapia, a WhatsApp-based AI executive assistant platform built for Latin America.

The oversubscribed round raised an additional $7.25 million, with participation from Endeavor Catalyst (led by LinkedIn's Reid Hoffman), Anthos Capital, Factory HQ, and SnR, bringing Zapia’s total seed funding to over $12.35 million.

There’s a clear need for a disruptive AI solution that can help Latin Americans get more free time. That’s why just 18 months after launching, Zapia has amassed over 3.5 million users, with the vast majority joining through word of mouth.

“I come from Uruguay, a country of just 3 million people, so seeing Zapia exceed that number in users shows how deeply the solution resonates,” said Juan Pablo Pereira, CEO and co-founder of Zapia.

Zapia’s mission is to offer a free, all-in-one digital assistant that supports busy Latin Americans through a simple chat interface, primarily via WhatsApp. Users rely on Zapia to find products and services, manage tasks, summarize content, transcribe WhatsApp audio messages, set reminders, schedule messages, and navigate the web — without installing any apps. In addition to its WhatsApp integration, Zapia has launched top-rated iOS and Android apps, with over half a million downloads to date.

"Our mission is to use AI to help Latin Americans save time, save money, and live better," explained Pereira. "This funding enables us to accelerate this mission, expand our team and invest in our technology."

"Zapia stands out for its differentiated product and rapid traction in a uniquely mobile-first, messaging-driven market,” said Denis Pedreira, Head of Latin America Investments at Prosus Ventures. “In just a year, the team has built an AI assistant that goes far beyond basic automation—integrating multi-step reasoning, natural language processing, and actionable outcomes, with enormous potential for lifestyle e-commerce applications. By embedding directly into WhatsApp and tailoring to the behavioral norms of consumers and businesses across Latin America, Zapia is tapping into a dynamic that global players often overlook. The founders have shown exceptional speed, focus, and insight into the region’s needs, and we’re excited to support them as they scale this category-defining platform."

Looking ahead, Zapia will soon introduce a groundbreaking new capability: an AI agent designed to automate real-world tasks directly through WhatsApp. These agents will be able to chat with businesses, handle reservations, compare prices, and complete transactions independently on behalf of users.

Zapia has opened an early-access waitlist at zapia.com/waitlist for users eager to try this next phase of AI-powered assistance.

Strengthening Prosus’ Latin America Ecosystem Strategy

The investment in Zapia strengthens Prosus’ broader commitment to building connected, AI-powered ecosystems across high-growth markets like Latin America.

Prosus has a long history of investing in and scaling category-leading platforms in the region — including iFood (food delivery) and Sympla (events).

Zapia fits directly into our ecosystem thesis:

• It operates natively inside WhatsApp, the dominant communication platform across Latin America.
• It solves daily friction points for millions of consumers, expanding the role of digital services in everyday life.
• It applies advanced AI reasoning and task automation, driving deeper engagement and loyalty.

With Latin America’s mobile-first, messaging-driven consumer behavior, Zapia represents a natural evolution of how technology can better serve the region’s digitally connected population.

Prosus is excited to support Zapia’s next phase of growth as it builds one of Latin America's first AI-native consumer platforms.

About Zapia

Zapia is the AI executive assistant built for Latin Americans, offering a free, simple chat experience that helps users complete everyday tasks via WhatsApp. With more than 3.5 million users and growing primarily through word of mouth, Zapia is focused on solving daily friction points and helping users reclaim their time. For more information, visit www.zapia.com.