18 Feb 2025

Six AI predictions for 2025


AI is developing so fast that it’s hard to know what the coming year will bring. In the past, what we’ve thought to be bold predictions have often fallen short of AI advances. But we’re going to do it again anyway – this time with the support of a 3,000+ AI community and a panel of AI assistants.

At Prosus, our team of 1,000 data scientists evaluates emerging AI technologies and deploys AI solutions across our global portfolio of 100+ companies, from food delivery and online classifieds to fintech and edtech. This gives us a good view of what’s to come.

Our Prosus AI team hosted a debate on these forecasts at our AI Marketplace conference in November, asking the participating 3,000+ AI experts, data scientists and machine-learning engineers how likely it is that they will come true. The participants indicated the likelihood of predictions coming true on a scale of 0% (no way it’s going to happen) to 100% (there’s no doubt!). The weighted average for each prediction is provided below. And what does AI itself say? A panel of three AI assistants – ChatGPT, Claude, and our proprietary tool Toqan – also weighed in on the debate.

Click here for our AI predictions for 2025.

About Prosus

Prosus is a global consumer internet group and one of the largest technology investors in the world.

Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.

The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors.

Through the Prosus Ventures team, the group invests in new technology growth opportunities within AI, social and ecommerce platforms, fintech, B2B software, logistics, health, blockchain, agriculture and more.

The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.

Each month, more than 2 billion customers across the globe use the products and services of companies that Prosus has invested in, acquired or built. To find out more, please visit www.prosus.com.