30 Aug 2024
Leveraging AI across the Prosus Ecosystem
Innovation is in our DNA, and we are unlocking the future of technology in an AI-first world.
Prosus has been deploying AI and Machine Learning across our global portfolio of 90+ companies for 2 years. It is fully integrated into the services we offer to our 2bn+ customers, with hundreds of models in production.
With a team of approximately 1000 data scientists across our portfolio, we are at the forefront of how AI is revolutionising the world of ecommerce.
Specific ways we are deploying AI to improve efficiency and effectiveness, include:
- E-commerce Recommendations
- Content Personalisation
- Personalised Marketing Campaigns
- Personalised Learning Paths
- Fraud Detection and Security
CASE STUDY: iFood: Customer Acquisition & Fraud Prevention
iFood has a long history of investing in AI and embedding it in its workflows, including in how it acquires customers more efficiently, reduces and prevents fraudulent activity and how it supports its customers and partners across its platform.
Find out more here.
About Prosus
Prosus is a global consumer internet group and one of the largest technology investors in the world.
Operating and investing globally in markets with long-term growth potential, Prosus builds leading consumer internet companies that empower people and enrich communities.
The group is focused on building meaningful businesses in the online classifieds, food delivery, payments and fintech, and education technology sectors.
Through the Prosus Ventures team, the group invests in new technology growth opportunities within logistics, fintech, health, blockchain, social and ecommerce platforms, agriculture and more.
The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
Each month, more than 2 billion customers across the globe use the products and services of companies that Prosus has invested in, acquired or built. To find out more, please visit www.prosus.com