14 Aug 2024
DeHaat launches DeHaat Honest Farms to introduce a certified sustainable and pesticide-free farm-to-table experience to consumers
DeHaat, one of India’s fastest-growing agritech start-ups, has revolutionised Indian farming through end-to-end solutions and assistance to the farming community. It is now extending its focus to deliver healthy and happy produce to customers nationwide.
The company has recently launched products in categories of pulses, rice and spices available across modern trade, quick commerce and ecommerce platforms under the brand name DeHaat Honest Farms.
The rise in food safety awareness has led to a growing base of increasingly discerning consumers in India. With its support to farmers, DeHaat offers access and advisory on high-quality input products such as fertilisers, crop nutrients, and seeds; mechanised farming via tools like drones and harvesters; and services such as customised crop and weather-based advisory, soil analytics, crop assessment, financing, and crop insurance.
Through DeHaat Honest Farms, DeHaat promises access to produce from these crops grown in the best conditions with the highest quality of raw materials. From procurement to processing, the produce undergoes more than 230 quality checks to ensure that every DeHaat Honest Farms product is pesticide-free and of the highest quality.
With direct access to millions of farmers across India and the quality produce they grow, DeHaat Honest Farms is an organic extension of the brand’s mission of empowering farmers by bringing growers closer to consumers. DeHaat has a network of over 2 million farmers, many of whom are registering on DeHaat Honest Farms’ network to grow only pesticide-free crops.
The company has launched a series of new brand films to amplify the new offering and customer benefits. You can find it on their YouTube and Instagram channels.
Or watch the video below to learn more:
