Portfolio stories

Swiggy Instamart, the quick commerce platform for our food delivery company Swiggy, has partnered with international toy retailer Hamleys to offer rapid delivery of a wide range of toys within just 10 minutes across major Indian cities.

This collaboration marks Hamleys' debut on the Swiggy Instamart platform, significantly broadening the variety of products available to customers. The product range that will be available on Swiggy Instamart includes popular brands like Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh, and covers diverse categories such as action figures, arts and crafts, board games, dolls, puzzles, and educational toys.

Earlier this year, Swiggy Instamart introduced toys to their quick commerce platform and have seen a 300-fold increase in orders, indicating strong consumer demand.

Founded in 2014, Swiggy is one of India’s leading on-demand convenience platform, serving millions of consumers each month. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 200,000 restaurants across 600+ cities. Launched in August 2020, Swiggy Instamart, operates in 25+ cities, delivering groceries and other essentials across 20+ categories in 10 minutes.