An AI education startup, it projects fivefold revenue growth in 2026 as it expands internationally; global investors include former executives from Duolingo, Nubank, Quinto Andar, and Viva Real
BeConfident, a Brazilian startup that developed the largest AI platform for education in Latin America, has raised approximately US$15.8 million (R$ 85 million) in a Series A round led by Prosus Ventures. By the end of 2025, the company reached 3 million users and 160,000 paying students on WhatsApp and its app, and projects a fivefold increase in revenue by 2026. The new funding will support expansion into the United States, Europe, and Asia.
BeConfident is building the next generation of personal learning, where anyone can learn anything, anytime, through natural conversations with AI tutors. The company transforms education into a daily interaction rather than a scheduled activity, embedding learning into the tools people already use to communicate.
“In under two years, we’ve reached 3 million users, scaled to US$10 million+ in annual recurring revenue, and done so without burning venture capital — faster than leading global language-learning platforms,” said Robson Amorim, CEO of BeConfident. “This investment is a decisive step in scaling internationally and positioning BeConfident as a global reference for AI-driven learning.”
Additionally, BeConfident recently launched BeConfident Labs, a research unit developing advanced AI models for personalized learning in collaboration with researchers from institutions including Stanford University. With this comes the company’s next evolution. The team believes avatars are the next iteration of AI in learning—conversational, adaptive tutors that scale personalization—and is building a marketplace that enables experts and creators to launch topic-specific AI avatars. This model allows BeConfident to marry language learning and skills-based education using the same conversational, adaptive approach across new subjects.
Why now: education emerges as a leading GenAI use case
Recent research shows a meaningful share of global AI usage is already dedicated to tutoring and learning, signaling a shift toward habitual, AI-driven education rather than one off experimentation.
BeConfident combines advanced AI with distribution where learning already happens. Founded in Brazil—where WhatsApp functions as a de facto operating system for daily communication—the company initially embedded learning directly into WhatsApp, transforming language practice into a high-frequency, conversational experience. That foundation has since expanded across BeConfident’s proprietary app and other voice-based channels, while maintaining the same conversational, real-time learning model. Delivering a seamless educational product across messaging, voice, and mobile environments is technically complex, and BeConfident’s execution has become a competitive advantage over app-first platforms and emerging AI tutoring tools. By embedding learning into interfaces users already rely on throughout the day, the company turns education into a continuous habit rather than a discrete session.
Why we invested: A scalable AI learning platform for global markets
“We chose to invest in BeConfident because it combines proven scale with meaningful AI-driven educational innovation, backed by a founding team with rare technical depth and long-standing collaboration,” said Rafael Barbalat, Investor at Prosus Ventures LatAm. “Personal and life AI assistants will play a central role across the Prosus ecosystem and in how marketplaces are built and distributed globally. As a global investor, we see strong demand for scalable learning solutions worldwide, and our goal is to support BeConfident’s international expansion while consolidating Latin America as a hub for educational innovation with global reach.”
The global market for online and offline language learning is estimated at $65 billion, with demand concentrated in India, Latin America, and Europe—regions that together account for nearly 70% of global English learners. These are the same markets where Prosus Ventures operates scaled consumer internet ecosystems and where BeConfident has clear plans for international expansion.
Across Prosus, AI is embedded as a core capability, with a future focus on agentic systems and life assistants that solve everyday needs at scale. By providing access to the latest AI models and internal tooling, the ecosystem can rapidly test, build, and scale what works—giving founders capabilities that are difficult to replicate independently.
In this context, AI-driven learning platforms are a strong fit: language learning is globally relevant, repeat-use by design, and well-suited to conversational experiences that can scale across Prosus’ core markets.
Further, we believe in the team. BeConfident was founded by a deeply technical team that has worked together for more than 15 years, with backgrounds spanning robotics, computer science, and education technology. Collectively, the founders bring over a decade of experience building and scaling edtech platforms.
About BeConfident
Founded in 2023, BeConfident is a Brazilian edtech company that teaches English using artificial intelligence. The company offers unlimited English practice via WhatsApp and its own app, with AI avatars available 24/7 for text, audio, and video conversations.
About Prosus
Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.
The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.
Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.
The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
To find out more, please visit www.prosus.com.
