This round brings total funding to $19.3 million to date and marks Prosus Ventures second investment in the company
The new funding will accelerate the launch of Zapia Max, a new evolution of the company’s AI assistant designed to autonomously execute real-world tasks across browsers and applications, with user permissions and security controls built in.
Founded two years ago, Zapia has focused on building an AI assistant that goes beyond conversation to complete tasks on behalf of users. The product already handles actions such as booking reservations, setting reminders, managing users’ schedules, and syncing with Google Calendar.
Zapia Max expands that capability significantly. The system can navigate websites, interact with applications, compare prices across multiple online stores, monitor product pricing, manage email inboxes, answer messages, review subscriptions, edit documents and spreadsheets, and complete reservations, all with explicit user permissions and access controls.
The funding comes at a moment when autonomous AI agents have gained widespread attention across the tech community. In recent weeks, highly capable agent systems have gone viral among developers and technical users, demonstrating the ability to execute complex digital tasks. However, many of these tools require advanced setup, run directly on user machines, and are primarily designed for technical audiences.
“For a long time, agents were mostly a concept. In the past weeks, we’ve seen powerful systems emerge, but they’re still built for developers and power users,” said Juan Pablo Pereira, CEO of Zapia. “Zapia Max is our answer to that moment. We’re making autonomous execution accessible to everyday people, with safety and user control at the core.”
Zapia emphasizes that Max operates through structured permissions and restricted access layers, rather than unrestricted control of a user’s device. “Our goal isn’t just autonomy,” Pereira said. “It’s responsible autonomy. Users stay in control of what the system can access and execute.”
Zapia’s primary focus remains in Latin America, where the company has seen strong organic growth driven largely by word of mouth. Growing demand from users has also prompted early exploration of additional markets in Europe and USA.
The round also follows recent policy changes by Meta that reshaped how AI assistants reach users. Earlier this year, restrictions affecting third-party AI services on WhatsApp accelerated the company’s transition to a fully owned distribution model. While the move required user adaptation, the company says it ultimately reinforced the strength of its product and brand. “The investment reinforces that our future isn’t tied to any single distribution channel,” Pereira said. “Owning the product experience gives us the autonomy to innovate and move faster.”
Zapia plans to use the new capital to expand its team and accelerate development of Zapia Max. “Prosus Ventures shares how we think about building Zapia, long-term, product-led, and grounded in real user needs,” Pereira said. “Beyond capital, the opportunity to work closely with the Prosus ecosystem has been incredibly valuable, and we’re excited to deepen that partnership as we scale.”
As AI agents gain momentum across the industry, Zapia is betting that accessibility and execution in everyday life will define the next generation of assistants.
About Zapia
Founded in September 2023, Zapia is an AI-powered personal assistant built for everyday life in Latin America, with a focus on autonomously handling real-world tasks. The platform has surpassed 6 million users, driven largely by organic growth.
Zapia can execute tasks such as requesting quotes, making reservations, managing schedules through voice messages, setting reminders, and interpreting images and PDF files. The assistant offers more than 20 features designed to reduce daily friction by taking care of practical, real-world tasks on behalf of users.
More information is available at zapia.com, or via the Zapia app on Google Play and the App Store.
About Prosus
Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.
The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.
Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.
The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.
To find out more, please visit www.prosus.com.
